It only takes a quick internet search of the terms “UPS” and “telematics” to understand why the promised benefits of big data are likely to take longer to arrive than many have been led to believe.
Among the links to technology information sites and Teamsters Union web pages is a comment from a blogger known as Denverbrown.
Addressing drivers for the US parcel delivery service UPS, it sums up the mood of workers who sometimes find themselves at the sharp end of new technologies like this: “The system should be known as Harassamatics. They tell you it’s about safety, and seat belts . . . It’s all about stealing your break time for their profit, and harassing you into a heightened state of frenzy about your job.”
Big data is facing its human moment.