Amazon has launched a head-on challenge to the dominance of Apple’s iPad by unveiling a low-price tablet computer, in a move set to intensify competition over the way consumers enjoy books, music and video.
Jeff Bezos, Amazon’s founder and chief executive, launched a new series of Kindle products in New York on Wednesday, at a media gathering. He began his presentation with the launch of a new eReader - the black-and-white Kindle Touch priced at $99, as well as a Kindle without a touch interface priced at $79. But the much-awaited direct competitor to the iPad was the $199 Kindle Fire.




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