A new mobile service operator called ItsOn aims to shake up the US smartphone business by offering users the ability to tailor their voice, text and data plans precisely, and – perhaps most interestingly – buy data by the app.
The company’s Zact service – a play on the word ‘exact’ – operates as a cloud-based mobile virtual network operator, buying capacity on Sprint Nextel’s 4G/LTE network and reselling it to its own customers via a smartphone app or web page.



Motorola’s new Droid Razr M is the first smartphone launched by the company since it was acquired by Google in a deal that closed last month.
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