Google’s Chromebook laptops have always felt more like demonstrations of the art of the possible than products you necessarily want to use every day. What they do, they do spectacularly well: it’s just that they aren’t quite the finished article.
The new Chromebook Pixel lives up to that track record. Its high-definition screen is a gorgeous bright rectangle you can’t resist reaching out to stroke. But for most users, the love affair will still feel incomplete. Read more
There seems to be a sea-change underway in the willingness of companies to admit when they have been the victims of cyber attacks. More have been coming forward, even when they appear to have no legal obligation. But the timing and nature of the disclosures differs greatly.
Take Microsoft’s apparent admission that it has succumbed to the same attack that has hit several other big tech companies. Compared even with Apple, traditionally the tech industry’s most secretive company, its disclosure was both late and light on detail. Read more
IBM has a tried and trusted method for turbo-charging its growth in promising new IT markets: rebrand its existing efforts in the field in question, boast about all the investments it’s already made – and then promise to double them.
Analytics, security and ecommerce have all come in for this kind of treatment, making them bright spots in an otherwise low-growth company. Now it’s the turn of mobile computing. Read more
The Apple CEO has had no shortage of advice from Wall Street lately on what to do with his company’s $137bn cash mountain. Hedge fund manager David Einhorn thinks he should issue a new class of preferred stock that would appeal to investors looking for yield. A combination of a higher dividend and stock buybacks that raised Apple’s three-year payout plans from $45bn to $60bn might be less radical but could be effective, according to Brian Marshall of ISI.
Speaking at the Goldman Sachs technology and internet conference in San Francisco on Tuesday, he talked about his views on big acquisitions (he’s considered them seriously), the legal battle with Einhorn (“a silly sideshow”) and whether Apple needs bigger or cheaper iPhones to expand its market. Read more
Forget all the dire warnings about the disruptive effects of mobile: for Google at least, tablets are on some measures starting to look like a better business than PCs, even if smartphones still lag.
That’s according to digital marketing company Marin Software, which has just published the results of its latest survey of global search trends. The amount of money spent on search advertising on tablets has already eclipsed smartphones – and with advertisers getting more bang for their buck on tablets than on PCs, the redirection of ad dollars looks set to continue. Read more
Why is it that text-to-speech services so often come with that cool-yet-sexy synthesised female voice straight out of a male fantasy?
Ivona, a Polish company, is no exception, judging by this avatar from the company’s website. She is likely to be coming to more Kindle devices soon, following Amazon’s acquisition of the company on Thursday. The most tantalysing question, though: Is Ivona also Amazon’s answer to Siri and a sign that it will soon be in the smartphone business? Read more