It’s personal, attention-grabbing, and highly effective: email is one of the most important ways that companies market their products to the masses.
So no wonder that email marketers are concerned that Google has redesigned Gmail in a way that filters deals, offers and promotional messages into a less prominent part of the inbox.
How worried should marketers be? To answer the question, FT Tech Blog has rustled up some striking data about how Gmail users are behaving following the changes. Read more >>
German publishers just can’t seem to make their minds up about Google.
Publishers such as Axel Springer pushed hard this year for a new law that only allows Google to include snippets of their articles in Google News if they have explicitly opted in to the service.
That law was introduced today – but nothing has changed. Rather than withholding their content, Germany’s top publishers have given Google News permission to continue as before. Read more >>
As apps go, Ant Smasher sounds simple enough. The free game, which has been downloaded more than 50m times from the Google Play app store, allows mobile phone users to entertain themselves by squishing digital ants as they scurry down the screen. Splat, splat, splat.
But Ant Smasher has a dark side. It is one of a growing wave of apps that contains “adware” – aggressive advertising technology that displays ads in a phone’s notification bar and other places outside of the app itself, without consent. Read more >>
Duedil, a start-up that provides information on every private company in the UK, has raised $5m in funding ahead of an expansion into more than a dozen countries across Europe.
The London-based company takes data from public and private databases and links it together to provide users with insights that would otherwise have been impossible to obtain. Read more >>
Ford and WPP have apologised for tasteless ads showing scantily-clad women bound and gagged in the back of a car.
While the images were never published as part of an official campaign, someone at JWT India, Ford’s agency in the country, uploaded them to the sharing site Ads of the World. Read more >>
Getty Images, the world’s largest supplier of stock photos, has formed partnerships with two start-ups that help publishers transform online images into interactive adverts and virtual shopfronts.
The deals mark a big step forward for a new, highly-targeted form of advertising that Getty expects will become a significant source of revenues for news and magazine publishers. Read more >>
Two of the three founders of Last.fm, the original Silicon Roundabout success story, have arrived back on the London tech scene to launch a new service that helps people discover popular web pages.
Felix Miller and Martin Stiksel, who sold their music “scrobbling” service Last.fm to CBS in $280m in 2007, announced their new venture Lumi in a blog post on Tuesday. Read more >>