On a brisk, foggy Tuesdsay morning in San Francisco, Apple unveiled the iPad Air, a new tablet which is thinner and faster than the previous devices, in a bid to consolidate its grip on the high end of the tablet market.
In what it called the “lightest full-sized tablet in the world”, Apple said it had a “dramatically different experience” but the new tablet did not include the fingerprint reader that some had expected after it was introduced for the latest iPhone. The company also unveiled a new iPad mini and cut the cost of the original smaller tablet to $299, the cheapest price for an iPad ever.
Revealing a whole host of updates from mobile apps to its Mac OS update, it announced that it would now offer its software for free. Tim Cook, Apple’s chief executive, said the move was “turning the industry on its ear”.
Tim Bradshaw and Hannah Kuchler followed the launch for the FT’s Apple liveblog as Tim Cook took to the stage at the Yerba Buena Center for the Arts in downtown San Francisco.
Nest, one of Silicon Valley’s best-known hardware startups, unveiled the follow-up to its “smart thermostat” on Tuesday: a talking smoke alarm that can send alerts to an app.
The Nest Protect has already received praise for its slick design and imaginative touches, such as motion-sensing nightlights and a woman’s voice to warn more gently of rising smoke than the traditional buzzer. These are not features you often associate with a humble smoke alarm. Read more
Backlash? What backlash? Adoption of Apple’s latest update to iOS has been strong in its first 24 hours, despite fears that some iPhone owners would freak out at its bright colours and new design. Installs of iOS 7 are ahead of iOS 6 at the same point last year, according to external estimates. Read more
Wall Street doesn’t like the new iPhone 5c.
After briefly trying out the new smartphone at its launch on Tuesday, I think it’s going to sell in record volumes for Apple. Read more
Pandora has just appointed a veteran of Microsoft’s advertising technology business as its new chairman, president and chief executive.
Brian McAndrews left his role at Seattle’s Madrona Venture Group, once a seed investor in Amazon.com, to join the internet radio service as it braces for new competition from Apple’s iTunes Radio. He replaces Joe Kennedy, who is retiring after leading Pandora since 2004. Read more
It’s the biggest day in the Apple calendar: the iPhone launch. This year, for the first time, Apple unveiled two new smartphones: the upgraded 5S, with a 64-bit chip and fingerprint scanner, and the all-new 5C, with plastic casing in a handful of colours.
Tim Bradshaw was at Apple’s Cupertino headquarters and April Dembosky reported from San Francisco.