Half price Facebook ads – as long as you link back to Facebook
Facebook is heavily incentivising its advertisers to keep users within the social network, rather than clicking out to their own sites, according to a new report by social marketing agency, TBG Digital.
Google admits bad behaviour in Kenya
Google has admitted that employees in its Kenyan office have pillaged a local rival’s database to try to sell their competing products to its customers.
In an embarrassing lesson for any company that is growing fast internationally, Google – motto: Don’t be evil – was caught out by its victim, Mocality, in a sting operation.
Murdoch on MySpace: “We screwed up in every way possible”
At the Consumer Electronics Show in Las Vegas, Rupert Murdoch has been tweeting his ruminations about the “digital tornado” unleashed by the innovations presented.
The News Corp chairman said the technologies unveiled at CES were more innovative than ever, “some great, all disruptive”, and suggested Facebook might join the “big three” of Apple, Google and Amazon, who were “dominant and now growing… Plenty of others good, but not in same league.”
That seemed to prompt more than a few jibes about MySpace, which News Corp bought for $580m only to sell it for $35m six years later, from Mr Murdoch’s many critics on Twitter.
With typical candour, the media mogul admitted that the company “screwed up in every way possible”:
Google and Twitter scrap publicly over social search
Google and Twitter have become embroiled in a war of words over the search engine’s new “your world” update, which has raised concerns that it would over-emphasise Google’s own social network over its rivals.
Yahoo’s new CEO mulls options
Tech news from around the web:
Yahoo‘s new chief executive Scott Thompson has a long to-do list waiting for him at the troubled internet company, according to several reports. Bloomberg suggests that Yahoo is interested in acquiring the Weather Channel, WebMD and AutoTrader.com, according to an anonymous source, as part of a “tax-efficient asset swap” with Alibaba and Softbank.
Facebook prints up Moo cards to take Timeline offline
Notch another win up for London’s Silicon Roundabout. Moo, the online printing service that was one of the first tech companies to set up shop on the Old Street interchange, has beaten international competition to strike a deal with Facebook to become the go-to site for making business cards out of its new Timeline profile pictures.
Apple poaches new iAd chief from Adobe – report
Tech news from around the web:
Apple has snatched Adobe media executive Todd Teresi to run its mobile-advertising business, Bloomberg reports. iAd has not been one of Apple’s greatest successes since acquiring Quattro Wireless two years ago but mobile advertising, while small, continues to grow apace. Apple has been no friend to Adobe in recent years, with the late Steve Jobs vocally refusing to allow its Flash web plug-in onto any iDevices.
Wendi Deng spoof account throws doubt on Twitter’s verification system
With a slow start to the new year, much has been made of Rupert Murdoch’s arrival on Twitter. Within hours, his wife Wendi also appeared on the site, chatting away with Rupert and various celebrities, such as Ricky Gervais. Both accounts came with the little blue “tick” logo that Twitter uses to indicate it has independently verified the account is who they say they are.
Except Wendi was a spoof. She de-cloaked this afternoon with the following tweets:
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