A cheeky Apple advertisement appeared in several newspapers on Tuesday. Above a vast array of solar panels, it read: “There are some ideas we want every company to copy.”
The ad ran not only during Apple’s latest bout of patent litigation against Samsung, which continues in a San Jose courtroom, but on Earth Day, an annual reminder of our environmental responsibilities.
Apple used Earth Day to launch a new video ad, ‘Better’, narrated by chief executive Tim Cook himself, and a new portion of its website dedicated to its green achievements. These include powering its data centres with 100 per cent renewable energy, as well as 120 of its retail stores.
But perhaps more remarkable is that Mr Cook let Lisa Jackson, Apple’s vice president of environmental initiatives, give an open and sometimes unscripted talk at Stanford University on Tuesday night. Read more
Lytro caused a lot of excitement among photography enthusiasts when it launched in 2011. Billed as the third evolution of the camera after film and digital, Lytro’s unique “light-field” sensor allowed snappers to “shoot first, focus later”, as well as other “computational photography” tricks such as shifting perspective or add 3D elements to an image after the photo is taken.
However, the Silicon Valley start-up’s first camera was aimed not at hardcore photographers, but at a mass market. The $500, flashlight-shaped device was described by the FT’s Chris Nuttall as “an amusement for now”, due to issues such as a small screen/viewfinder and counter-intuitive controls, even if he predicted the underlying technology was “likely to change photography radically in the long run”.
Three years and one CEO change later, Lytro is back with a new device, the Illum. It is aimed more directly at those snap-happy early adopters, professionals and “aspiring amateurs” who were most enthusiastic about its technology in the first place but perhaps found version one fell short of their hopes. Read more
In the canon of Apple top executive departures following the death of Steve Jobs, the retirement of numbers guy Peter Oppenheimer should give the least cause for concern. Read more
Here’s Apple’s play in the world of cars, and it’s called, er, CarPlay. Read more
Friday’s Personal Tech column reviewed the Narrative Clip, a small wearable camera that takes a photo every 30 seconds. Although it is a well-made product, I encountered some difficulties with the privacy aspects of wearing such a device, and felt that the images it produced were not worth the social awkwardness that it created.
Narrative’s co-founders are a thoughtful bunch and Oskar Kalmaru, the start-up’s chief marketing officer, sent the FT these comments in response: Read more
Apple doesn’t do down-market.
We’ve always known this about the premium device maker, but its first quarter results hammered home how this is becoming a problem for the iPhone creator. Read more
Are phablets more phabtastic now that Apple appears to be showing an interest?
The signs are that a product of unwieldy phone size and ugly monicker is winning at least some admirers. Read more