Digital media

Robert Cookson

It’s personal, attention-grabbing, and highly effective: email is one of the most important ways that companies market their products to the masses.

So no wonder that email marketers are concerned that Google has redesigned Gmail in a way that filters deals, offers and promotional messages into a less prominent part of the inbox.

How worried should marketers be? To answer the question, FT Tech Blog has rustled up some striking data about how Gmail users are behaving following the changes. Read more

Robert Cookson

German publishers just can’t seem to make their minds up about Google.

Publishers such as Axel Springer pushed hard this year for a new law that only allows Google to include snippets of their articles in Google News if they have explicitly opted in to the service.

That law was introduced today – but nothing has changed. Rather than withholding their content, Germany’s top publishers have given Google News permission to continue as before. Read more

The world of video gaming used to be dominated by the big publishers releasing games on consoles and the PC. But the rise of smartphone and tablet gaming and new digital distribution channels has led to a big increase in successful indie games. Reaching a large audience used to be about having the biggest budget or the most successful franchise. That isn’t the case today, writes Daniel Garrahan. Read more

Alibaba, China’s ambitious internet conglomerate, has spread its reach from e-commerce to finance, and now to internet television. Read more

Tim Bradshaw

It is three months since Apple announced a whopping $100bn return of cash to investors, topping up its existing $45bn dividend plans with what it billed as the biggest share buyback scheme in American corporate history.

In the weeks that followed that announcement, Apple’s shares soared, finally emerging from the months-long funk that saw them dip below $400. But that rally went into reverse as soon as Apple paid its next dividend on May 9.  Read more

Tim Bradshaw

Dropbox chief executive Drew Houston didn’t mention iCloud once during his presentation at the cloud storage company’s first ever developer conference on Tuesday. But as Dropbox rolls out its new platform tools – allowing apps to synchronise not just files and folders but progress in games, realtime sketches or any other kind of data from one device to another – it’s clear that Apple was the unnamed competitor that Mr Houston has to take on. Read more

Bids are expected by the end of this week for Hulu, the online video site owned by Disney’s ABC, News Corp’s Fox and Comcast’s NBC that is said to be looking for a price tag around the $1bn mark.

Its status as an aggregator of some of the most popular professionally-produced content on the web has reportedly attracted a host of suitors, from traditional distributors such as DirecTV to Peter Chernin, who helped found Hulu while at News Corp, and Guggenheim Digital Media, the well-funded Guggenheim Partners offshoot run by Ross Levinsohn, formerly of Yahoo. Some seem to be talking the price down, claiming unhappiness about the sellers’ terms.

Guggenheim has also been eyeing another of the biggest digital video properties, Vevo. It is more than two months since it was reported to be in negotiations about taking a controlling stake, but talk about Vevo’s future has since gone rather quiet. Read more

To Tim Westergren, Pandora’s co-founder, Apple’s iTunes Radio is just another “Pandora-killer” that will be less deadly than it first appears. A once wobbly Wall Street now seems to agree: Pandora’s shares have doubled this year – and were up another 8 per cent on Monday morning – as investors focus not on competitive threats or grumbling artists but on growth opportunities such as integrating its internet radio service into cars. Read more

Tim Bradshaw

For such a simple little app, Snapchat provokes some strong opinions.

Much of the reaction to its fundraising, announced on Monday, was one of amazement that the two-year-old ephemeral messaging app could be worth $800m. After all, that’s more than Facebook paid for Instagram last year ($715m after Facebook’s stock slumped from the time of its initial $1bn offer). Read more

By Andrew Edgecliffe-Johnson, FT media editor

Most marketers see the “second screen” (the smartphone or tablet catching your eye as you watch television) as a valuable second opportunity for engaging viewers, rather than a distraction from their expensively-crafted messages on the first screen. But in spite of this, some experimentation in how to make this extra channel pay its way is starting to take place. Read more