There are not many chief executives who would volunteer the results of their personal psychological tests. But Scott McGregor, the boss of chipmaker Broadcom, is clearly into brutal honesty. “My personality tests show my conflict-avoidance score is zero,” he confesses. “I have to be careful about it; I will upset people and I will cause unneeded friction.”
The comments say a lot about the 55-year-old as well as the company he heads. He relishes directness. While his manner comes across as amiable – perhaps partly a result of the effort he says he has made to pay more attention to “the human aspect of things” – there is a precise and carefully controlled edge to his delivery.







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