Short-term investors need not apply. That’s the key message in a newly released video Facebook produced for its investor road show, which is expected to begin next week.

The highly-produced video stars Facebook’s top executives, explaining the technical details of the platform with fast-paced cinematography, and describing its advertising model with guest appearances from Ben & Jerry’s ice cream and American Express.

But the most pointed message to investors comes toward the end from David Ebersman, Facebook’s chief financial officer: we want investors who believe in our mission and are excited about our long-term potential.