“From the lens to the living room” is how Sony describes its comprehensive 3D coverage internally, referring to the 3D professional cameras that cover sporting events and film movies for Sony Pictures and the TVs and PlayStation 3s in the living room that deliver games, films and other entertainment to the viewer. But how do consumers get their own personal 3D content from the lens of cameras such as Sony’s 3D Bloggie to TVs such as its top-of-the-range Bravia XBR-55HX929, a feat I attempted in the latest Personal Technology column in the FT’s Business Life section. Read more
Given how much consumers seem to resent donning a pair of glasses to enjoy 3D content on televisions screens, manufacturers around the world are working hard towards the day when special eyewear is no longer needed.
That day just got closer with Taiwan’s AU Optronics, one of the world’s biggest flat-panel producers, announcing on Wednesday a glasses-less, all-angle viewing 3D panels. Read more
Sony and Spain have their eyes on the prize of world domination in 3D and soccer respectively, with the former treating media to a viewing of the latter’s World Cup semi-final victory on Wednesday on two 60-inch Sony Bravia 3D TVs.
But executives still faced questions about whether competitors were more on the ball, with Sony tackling them later and pricing 3D higher. Read more
This is a guest post by FT Media Editor Andrew Edgecliffe-Johnson
It is two years to the CES since Warner Bros came off the fence in the battle over the future of the DVD market, backing Blu-Ray, the format championed by Sony.
The studio’s move, joining Disney, Fox, and Sony’s own Columbia Pictures, effectively killed off the cheaper but lower-capacity HD-DVD format.
As he prepared to board a flight to Las Vegas for this year’s CES, Sony chairman Sir Howard Stringer recalled that he was initially given a rough ride for his stance in the rehash of the VHS-Betamax video format wars.
“Blu-Ray for us was an exhausting process, and didn’t pay off initially, but it’s finally paying off in a different way,” he told the FT. Read more