ad tech

Robert Cookson

If any single piece of technology underpins the $100bn global online advertising market, it is the cookie.

So news that Google plans to ditch cookies and replace them with its own tracking solution has big implications for advertising technology companies and the venture capital funds that have poured billions of dollars into the sector in recent years.

Rocket Fuel, a real-time ad-buying platform that went public in the US this week, and Criteo, a French ad tech company that this week filed for an IPO on Nasdaq, have both warned about the reliance of their businesses on cookies. Read more