advertising

Robert Cookson

Criteo has started delivering personalised advertising within mobile apps, a big shift for the $2bn technology group that built its business on targeting ads within web browsers on desktops.

The Nasdaq-listed company is one of many ad tech groups rushing to bring techniques that are common on the web to the nascent but fast-growing market for targeted, real-time advertising in apps. Read more

Hannah Kuchler

Yahoo has lost its chief operating officer who was in charge of steering the internet company’s advertising business, as it continues to lose share in the digital ad market.

Henrique de Castro is leaving swiftly after reports he fell out with Marissa Mayer, who poached him from her former home Google as part of her turnaround plan for the purple-plastered companyRead more

Here’s a much-anticipated feature from Facebook that marketers may love, if not its users.

The online social network has just announced it is beginning to test a video format for advertisers, where videos will begin playing as users scroll down to them in their news feeds. Clicking on them will turn on the sound. Read more

Hannah Kuchler

The first advert on Instagram, the social photo app owned by Facebook, was published on Friday to a chorus of complaints from users. Read more

Robert Cookson

If any single piece of technology underpins the $100bn global online advertising market, it is the cookie.

So news that Google plans to ditch cookies and replace them with its own tracking solution has big implications for advertising technology companies and the venture capital funds that have poured billions of dollars into the sector in recent years.

Rocket Fuel, a real-time ad-buying platform that went public in the US this week, and Criteo, a French ad tech company that this week filed for an IPO on Nasdaq, have both warned about the reliance of their businesses on cookies. Read more

Facebook will report second quarter earnings on Wednesday, with Wall Street expecting $1.62bn in revenues and 14 cents earnings per share.

Analysts will be looking for signs of increased advertising spending among small businesses and in international markets, as growth from large US advertisers is believed to have levelled off. Read more

Robert Cookson

As apps go, Ant Smasher sounds simple enough. The free game, which has been downloaded more than 50m times from the Google Play app store, allows mobile phone users to entertain themselves by squishing digital ants as they scurry down the screen. Splat, splat, splat.

But Ant Smasher has a dark side. It is one of a growing wave of apps that contains “adware” – aggressive advertising technology that displays ads in a phone’s notification bar and other places outside of the app itself, without consent. Read more

Richard Waters

There was a major disconnect on display at the FT’s Digital Media conference in London on Thursday morning.

Jeff Bewkes of Time Warner and Thomas Rabe of Bertelsmann made it sound as though any-time, any-place access to media was ushering in a golden age comparable to the birth of broadcasting. But Sir Martin Sorrell of WPP had a wake-up call: Big Media is being complacent, and the real impact of companies like Google and Facebook has yet to be felt. Read more

More New Year’s resolutions for 2013 and sacrifices for Lent involve cutting down on Facebook.

More than a quarter of US Facebook users said they planned to spend less time on the social network in the coming year, according to new survey results released Tuesday. And almost two-thirds said they have taken a “Facebook Vacation” in the past, logging off the social network for several weeks at a time to get a break from their friends’ gossip and dinner reports.

Being “too busy” was the number one reason for taking the hiatus, while concerns about privacy and advertising ranked low in the explanations offered to surveyors from the Pew Research Center’s Internet & American Life Project. Read more

Wall Street is predicting a good showing from Facebook on Wednesday when it reports financial results for the fourth quarter of 2012, and the full year.

Investor sentiment towards Facebook appears to have shifted towards a cautious optimism in the last quarter, with the company’s stock price rising back above $30 for the first time since its initial public offering in May, when shares were priced at $38, then quickly fell below $20.

Brian Wieser of Pivotal Research Group predicts the stock will pop after the next couple of earnings reports, then “come back to earth” as the market better understands the company.

This quarter, Facebook’s revenues will reflect advertising purchases related to the November presidential election and the holiday shopping season. Analysts are expecting the social network to report earnings per share of 15 cents on $1.53bn of revenue. For the full year, estimates average at 52 cents earnings per share on $5.03bn in revenue. Read more