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As apps go, Ant Smasher sounds simple enough. The free game, which has been downloaded more than 50m times from the Google Play app store, allows mobile phone users to entertain themselves by squishing digital ants as they scurry down the screen. Splat, splat, splat.
But Ant Smasher has a dark side. It is one of a growing wave of apps that contains “adware” – aggressive advertising technology that displays ads in a phone’s notification bar and other places outside of the app itself, without consent. Read more
Jeff Bewkes of Time Warner and Thomas Rabe of Bertelsmann made it sound as though any-time, any-place access to media was ushering in a golden age comparable to the birth of broadcasting. But Sir Martin Sorrell of WPP had a wake-up call: Big Media is being complacent, and the real impact of companies like Google and Facebook has yet to be felt. Read more
More New Year’s resolutions for 2013 and sacrifices for Lent involve cutting down on Facebook.
More than a quarter of US Facebook users said they planned to spend less time on the social network in the coming year, according to new survey results released Tuesday. And almost two-thirds said they have taken a “Facebook Vacation” in the past, logging off the social network for several weeks at a time to get a break from their friends’ gossip and dinner reports.
Being “too busy” was the number one reason for taking the hiatus, while concerns about privacy and advertising ranked low in the explanations offered to surveyors from the Pew Research Center’s Internet & American Life Project. Read more
Getty Images, the world’s largest supplier of stock photos, has formed partnerships with two start-ups that help publishers transform online images into interactive adverts and virtual shopfronts.
The deals mark a big step forward for a new, highly-targeted form of advertising that Getty expects will become a significant source of revenues for news and magazine publishers. Read more