Television’s $70bn advertising business isn’t dead yet. So says John Wren, chief executive of Omnicom, one of the world’s biggest advertising companies.
But Mr Wren’s message on Tuesday may be cold comfort to network executives who are seeing digital outlets grab more money once firmly earmarked for broadcast and cable.
“I believe that trend will continue. I don’t think TV’s dead,” Mr Wren told investors on Omnicom’s earnings call on Tuesday. He is the latest industry executive to acknowledge that the digital ad business is getting a boost from the proliferation of online content and from the valuable targeting data held by companies like Facebook. Read more
Yahoo has lost its chief operating officer who was in charge of steering the internet company’s advertising business, as it continues to lose share in the digital ad market.
Henrique de Castro is leaving swiftly after reports he fell out with Marissa Mayer, who poached him from her former home Google as part of her turnaround plan for the purple-plastered company. Read more
Here’s a much-anticipated feature from Facebook that marketers may love, if not its users.
The online social network has just announced it is beginning to test a video format for advertisers, where videos will begin playing as users scroll down to them in their news feeds. Clicking on them will turn on the sound. Read more
As apps go, Ant Smasher sounds simple enough. The free game, which has been downloaded more than 50m times from the Google Play app store, allows mobile phone users to entertain themselves by squishing digital ants as they scurry down the screen. Splat, splat, splat.
But Ant Smasher has a dark side. It is one of a growing wave of apps that contains “adware” – aggressive advertising technology that displays ads in a phone’s notification bar and other places outside of the app itself, without consent. Read more
There was a major disconnect on display at the FT’s Digital Media conference in London on Thursday morning.
Jeff Bewkes of Time Warner and Thomas Rabe of Bertelsmann made it sound as though any-time, any-place access to media was ushering in a golden age comparable to the birth of broadcasting. But Sir Martin Sorrell of WPP had a wake-up call: Big Media is being complacent, and the real impact of companies like Google and Facebook has yet to be felt. Read more