advertising

Robert Cookson

Getty Images, the world’s largest supplier of stock photos, has formed partnerships with two start-ups that help publishers transform online images into interactive adverts and virtual shopfronts.

The deals mark a big step forward for a new, highly-targeted form of advertising that Getty expects will become a significant source of revenues for news and magazine publishers. Read more

The increasing number of people using Facebook on mobile phones is driving revenues for the operators of the mobile networks, as people accumulate charges on their phone bills by scrolling through their newsfeed, and then calling their friends.

Vaughan Smith, Facebook’s vice president for mobile partnerships and corporate development, said that the company’s analyses show that Facebook users make 40 per cent more phone calls than non-Facebook users, and that the primary reason people are signing up for data connections on their mobile devices is to use Facebook. Read more

Tim Bradshaw

General Motors’ pullback from Facebook ads in May became a touchstone moment for doubts about the social network’s business model, just before it went public.

But as we report in today’s FT analysis of the growing turf war in the social networking market, GM has been spending money on Twitter for two years – and is now “beyond experimenting” with ads there. Read more

Facebook launched a new mobile advertising product for app developers that pushes more marketing content into users’ home pages amid investor pressure on the company to expand revenue channels.

The new ads will appear in people’s mobile newsfeeds, and, if clicked, will direct users to the Apple or Google Play app store to download the promoted mobile app. Facebook gets paid every time a user clicks on an ad. Read more

The Securities and Exchange Commission published letters it exchanged with Facebook leading up to its IPO, revealing details of the US regulator’s concerns over the social network’s mobile business strategy, its dependence on Zynga, and how it presented its advertising model.

The correspondence was made public on Friday, a routine disclosure, and showed similarly routine questioning. Facebook responded to all questions in amended filings before the public offering on May 18.

“I know that everyone wants to paint Facebook as evil because their shares have gone down,” said Michael Pachter, a technology analyst at Wedbush. “These questions are completely reasonable questions, each of these.” Read more

Facebook said the migration of its users to mobile platforms is compromising its ability to make money from them, according to additions the company made to its IPO regulatory filing on Wednesday.

As the company fields questions from potential investors this week and next on its road show, Facebook is once again reiterating its philosophy of prioritising the user experience over generating revenue, particularly when it comes to its mobile offerings. Read more

Maija Palmer

As UK companies scramble to comply with new laws requiring them to disclose and get permission for all the cookies they use, a new study has found that more than two thirds of all the bits of tracker code on websites are from third parties. Which means they are essentially for delivering targeted advertising or analysing behaviour across the website.

It helps explain why compliance with the new cookie laws has been so slow and difficult for many companies. It is very likely they don’t want to broadcast to the world just how many different organisations are grabbing data about their customers.  Read more

Maija Palmer

For once it was not shopping and e-commerce that dominated that European VC funding rounds.

In March, financial services were the flavour of the month, with eToro and The Currency Cloud attracting investment. Both of them seek to disrupt the financial services sector by using either social networking or cloud computing to jazz up a staid industry.

Advertising solutions are also finding willing backers, including personalised online ads from MyThings and advertising to wrap around Android apps from StartApp .

 Read more

Tim Bradshaw

Facebook is heavily incentivising its advertisers to keep users within the social network, rather than clicking out to their own sites, according to a new report by social marketing agency, TBG DigitalRead more

On the heels of launching a series of new products that has Facebook users spilling more details of their lives online, the company has now announced a series of new ad products that give advertisers more information about their prospective customers and expands the tools advertisers can use to turn users’ ordinary Facebook activities into paid endorsements. Read more