advertising

Tim Bradshaw

Facebook is heavily incentivising its advertisers to keep users within the social network, rather than clicking out to their own sites, according to a new report by social marketing agency, TBG Digital

On the heels of launching a series of new products that has Facebook users spilling more details of their lives online, the company has now announced a series of new ad products that give advertisers more information about their prospective customers and expands the tools advertisers can use to turn users’ ordinary Facebook activities into paid endorsements. 

Maija Palmer

Hand holding ipadWhat a difference two years makes.  In 2009 my colleague Tim Bradshaw wrote about the advertising industry’s early experiments with augmented reality and the FT printed an AR image on its pages to give readers a practical demonstration.

We printed another augmented reality image on Tuesday, and the difference between the two projects has been like moving from black and white silent film to colour television. 

Tim Bradshaw

Facebook’s Carolyn Everson, its vice president of global marketing solutions, put on an impressive display before the admen at the Cannes Lions festival on Wednesday, addressing many of the issues about which marketers have been concerned. 

Tim Bradshaw

Could it finally be time to wave goodbye to passive TV advertising?

A year ago at the Cannes Lions advertising festival, Microsoft demonstrated the first in-game ads to use Kinect, its motion-sensing Xbox 360 controller. It was rudimentary but there was clearly huge potential for advertisers in having a camera, microphone and internet connection plugged into the TV.

This week, back in Cannes, Microsoft took a big step forward to unlocking that potential with “NUads”. 

Joseph Menn

Yahoo executives meeting with investors and analysts on Wednesday did what they could to assuage concerns about the company’s minority investments in China and Japan before moving on to the  sunnier topics of a surge in display advertising and the big potential for video. 

Joseph Menn

Yahoo on Wednesday began rolling out improvements to its core search function that produce results–not just links–on popular subjects much faster than before. 

Joseph Menn

Japan’s antitrust authorities have cleared Yahoo Japan’s plan to rely on Google for algorithmic search results, rejecting complaints from Microsoft and others that the combined service would field as much as 90 per cent of the nation’s search queries.

Japan Fair Trade Commission officials told wire services that they would not block the deal announced in July but would continue to monitor it for any harm to the market. 

Tim Bradshaw

The FT tried something new today. We took to Twitter to answer questions about one of the day’s bigger news stories in the digital-media world: that the UK’s advertising regulator, the ASA, is extending its rules on accuracy and decency into corporate websites, social networks, blogs and mobile apps.

Seeing as many people already discuss the day’s news on Twitter, we thought it would be an interesting experiment to focus the conversation a little, get the views of people affected by the ASA’s new regime and add some personal perspectives to the coverage in today’s paper.

We tried to examine how successful this attempt to police the web will be; whether it’s realistic for UK-based regulator to reach into such an international medium; how it might affect freedom of speech or the playful nature of social networks, and if you or your company are going to have to scramble to make big changes as a result.

Given the ASA story is partly about Twitter, it seemed an ideal place to start our first #FTchat, which could be tracked on the site using that hashtag.

A few of the contributions after the jump… 

Joseph Menn

Since Apple bought Quattro Wireless last year, it has continued to offer that company’s services placing banner advertisements on smartphones even as it ramped up work on iAds, the fancier iPhone-only marketing with interaction and video.

No more. The former Quattro CEO who is now an Apple VP, Andy Miller, told customers this week that Quattro will stop taking new orders at the end of September and devote all its attention to iAds.