Since Apple bought Quattro Wireless last year, it has continued to offer that company’s services placing banner advertisements on smartphones even as it ramped up work on iAds, the fancier iPhone-only marketing with interaction and video.
No more. The former Quattro CEO who is now an Apple VP, Andy Miller, told customers this week that Quattro will stop taking new orders at the end of September and devote all its attention to iAds. Read more
A year after Yahoo and Microsoft finally agreed to combine their search efforts, the result is showing up.
Starting this week, natural searches on Yahoo from the US and Canada will begin being “powered” by Bing, the Microsoft search engine. Paid search results are still on track to be delivered by Microsoft this autumn, Yahoo executives said Tuesday, unless quality issues force a delay past the winter holidays.
Most users won’t be able to tell the difference, but the relevance should be better, said Yahoo vice president Shashi Seth. Read more
The Cannes Lions International Advertising festival is upon us. Once again, agencies, advertisers and tech companies are vying to out-geek each other, to prove they’re on top of the latest digital trends.
Delegates are welcomed to the Palais des Festivals by a giant “touchwall” – a 12-foot by five-foot screen by WPP unit Schematic, showing seminars, 3D maps and other interactive goodies.
SapientNitro – the digital agency which caused a stir last year by buying a traditional agency and scooping several awards for its “best job in the world” campaign for Tourism Queensland – has unveiled what it claims (and who could say otherwise) is the world’s first smile-activated ice-cream van. The van dishes out Unilever treats from Ben & Jerry’s and Wall’s to passers-by in return for a photo of a big grin, which is (inevitably) uploaded to Facebook.
Microsoft, meanwhile, is crowing about its first advertiser to use Kinect, the motion-sensing camera for Xbox 360 that was unveiled at E3 last week. Read more
As Apple founder Steve Jobs was noisily pitching the company’s soon-to-be-launched iAds advertising network last week, Apple was quietly making sure it could block Google and Microsoft from delivering commercials to iPhone and iPad owners.
Google complained that the rule change would be bad for app developers and consumers, while federal antitrust regulators are examining the switch to see if it runs afoul of the law. But experts said Apple is most likely within its rights, however much competitors and developers fret, and the FT’s Lex column agrees. Read more
Today’s edition of the Financial Times features an experiment with an emerging technology which is already winning over geeks and marketeers alike: augmented reality. Read more
A boy lies on his back on a boardroom table in a high-rise office block in Toyko. He pulls out his Nokia, takes a photo of the setting sun – upside down – and sends it to his girlfriend in New York, where dawn is breaking. “Now I know we share the same horizon,” says the voiceover. “My sunset is your sunrise.”
It’s a brilliant Nokia ad – the sort of simple, well-executed idea that agencies charge six-figure sums for. Only this one wasn’t made by an ad agency – it was made by Hiroki Ono, a 23-year-old film student from Yokohama, Japan, who’d never made an ad before. The film, “Feel the globe”, took just two days to make. Read more
Microsoft marketing has an identity crisis. Which means Microsoft doesn’t know how to talk to its customers, and that’s a big issue for the company.
Leave aside issues of desktop vs cloud software, Google vs Live search, and whether Yahoo was worth $33 per share. Instead, let’s look at how the company actually engages the public. Read more