adwords

Richard Waters

Google is constantly on the receiving end of patent lawsuits: its last annual report listed challenges to 13 of its services, including Android, YouTube and Chrome.

But when a claim comes along that’s aimed squarely at AdWords, the money-minting machine on which its entire fortune rests, it has a way of grabbing the attention – particularly when the case is launched by a consortium of tech companies that include Microsoft and Apple. 

Tim Bradshaw

Googlers will be breathing sighs of relief today that the European Court of Justice has indicated the search group can continue selling trademarked advertising keywords to anyone.

But for advertisers, the legal battle is far from over.