Groupon is already the leader of the pack when it comes to local deals .
By offering deep discounts to restaurants, shops and services in more than 80 markets, the two-year-old company is minting cash (it has been profitable for more than a year). Its success has inspired a raft of imitators, and helped the company draw in a $135m investment from Digital Sky Technologies earlier this year.
When businesses are featured on Groupon, they are slammed with an influx of new customers. It’s a happy problem to have, especially in tough economic times. But demand has overwhelmed Groupon of late, with as many as 700 local businesses a day wanting to offer Groupons. Now, chief executive Andrew Mason thinks he has found the solution — personalised deals.