Apple. RIM

Chris Nuttall

Near Field Communication, approved as a standard seven years ago, has gone viral just this past week.

Google’s CEO led off his interview at the Web 2.0 Summit with a demonstration, Research in Motion said BlackBerrys would have it and AT&T, T-Mobile and Verizon announced the ISIS joint venture to develop a national NFC network in the US.

But what is it and why the sudden attention?