Industry watchers scrutinise Apple announcements as hard as a customer might look at its high-resolution Retina displays, trying to see the individual pixels that are supposed to be indistinguishable to the human eye.
Thus, this morning’s announcement – that the iPad mini with its own new Retina display is now on sale – will be subject to the usual intense analysis. Read more
A customer celebrates buying two new iPhone 5s at the Wangfujing flagship store in Beijing
When Xiaomi, a popular Chinese smartphone maker, overtook Apple’s market share in China the second quarter, the shift prompted a double take by consumers and investors who had never heard of the small but growing brand.
The ascent was short-lived. Apple’s two new iPhones have proved popular in China, enabling the US company to shoulder past Xiaomi in the market share rankings for the three months ended in September.
But Apple and everyone else are still miles behind the clear market leader — Samsung, which now has a fifth of China’s smartphone market, up from 14 per cent in the third quarter of last year. Read more
Apple may have beaten Wall Street’s revenue and profit expectations with its latest quarterly earnings on Monday, but the market’s skittishness about the durability of its profit margins was much in evidence. Earnings guidance, on the face of it, seemed to point to steady margin erosion in the coming months. But Apple was able to silence the doubters – for this quarter, at least.
Read on for details of the earnings and our coverage of the earnings call as it happened.
Analysts are looking at Christmas lists and wondering how many Apple products will feature on them – with the iPad Air and new versions of the iPad mini, MacBook Pro, and Mac Pro launched at an event in San Francisco on Tuesday. Read more
You can now comfortably hold the iPad with one hand.
What, you want more? That really is all you need to know. Read more
On a brisk, foggy Tuesdsay morning in San Francisco, Apple unveiled the iPad Air, a new tablet which is thinner and faster than the previous devices, in a bid to consolidate its grip on the high end of the tablet market.
In what it called the “lightest full-sized tablet in the world”, Apple said it had a “dramatically different experience” but the new tablet did not include the fingerprint reader that some had expected after it was introduced for the latest iPhone. The company also unveiled a new iPad mini and cut the cost of the original smaller tablet to $299, the cheapest price for an iPad ever.
Revealing a whole host of updates from mobile apps to its Mac OS update, it announced that it would now offer its software for free. Tim Cook, Apple’s chief executive, said the move was “turning the industry on its ear”.
Tim Bradshaw and Hannah Kuchler followed the launch for the FT’s Apple liveblog as Tim Cook took to the stage at the Yerba Buena Center for the Arts in downtown San Francisco.
It’s Tablet Tuesday, with Nokia announcing its entry into the market this morning, Microsoft releasing the Surface 2 and Apple expected to introduce new iPads at an event in San Francisco. Read more
Apple’s appearance on the catwalk with Burberry last month should have given us clues to more than next season’s fashions. Read more