Apple is making a big splash in Europe this week. On the same day the European Commission published the initial findings of its investigation into Ireland’s handling of its taxes, Apple popped up at Paris Fashion Week to show off its forthcoming Watch to the general public for the first time.
In a clear break with previous launches, Apple chose a chic fashion boutique, rather than its own retail stores, as the venue, giving a hint of how the smartwatch might be marketed and distributed when it goes on sale next year. Read more
Apple’s latest iPhone has been has been hailed as the thinnest and biggest mobile device it has created yet. But those qualities may have created an unexpected problem: the gadget may have a tendency to “bend”.
Lewis Hilsenteger of product review site Unbox Therapy has published a video that has gone viral (over 3m views and counting), in which he conducted a not-so-scientific “bend test” on the phone. Using his hands to apply pressure on the back of the device while pulling the edges back, he found that the device was warped.
“Will this happen in your front pocket?” asked Mr Hilsenteger. “That probably depends on how tight your pants are.”
After weeks of hype, Apple’s big day is finally here: the iPhone 6 goes on sale in the US, UK, Hong Kong and other key markets (though not China) on Friday.
As ever, the Apple faithful are lining up outside its stores, after supplies of its supersized iPhone 6 Plus were exhausted in online preorders within a matter of hours last week. Most analysts predict pent-up demand for upgrades will push iPhone sales to a new record.
“Big” is the operative word all round. Apple has lent the FT both of the new iPhones and, after an evening playing with both devices, one conclusion feels obvious: the iPhone 6 Plus is just too big. Read more
Don’t let anyone tell you that size doesn’t matter.
The first reviews are in for the latest iPhones and if there is one common obsession, it’s the undeniable fact that these are the largest iPhones Apple has ever made.
Here are a few highlights from reviewers’ first takes of the iPhone 6 and the supersized iPhone 6 Plus. (No sniggering at the back.) Read more
The design of Apple’s Watch draws on the heritage of the iPod and iPhone but wears its history lightly. Read more
Expectations are high as Apple prepares for its biggest event since the launch of the iPad four years ago. At the Flint Center in its Cupertino backyard, Apple is expected to unveil not just new iPhones but a push into payments and wearable devices. Tim Bradshaw and Richard Waters bring live updates from the event, with input and insights from other FT reporters around the world.
Will the expected launch of a new iPhone later today – and perhaps an “iWatch” – give a boost to Apple’s share price or trigger a decline? Read more
Apple has sent invites out to members of the media for a September 9 launch event at which it is expected to unveil new iPhones and potentially a new wearable device.
The looming launch of what pundits have dubbed the iWatch will make this Apple’s most closely watched event since Steve Jobs unveiled the iPad in 2010. Read more
The clock’s ticking on the launch of Apple’s “iWatch” – expected on September 9 – and its Korean rivals are coming out ahead of time with their latest takes on wearable technology. Read more