asus

Six phone models and 20 months after they joined forces, the smartphone alliance between Asus, the Taiwanese computer maker, and Garmin, the US global positioning device company, is over – at least in its original form.

The two companies on Tuesday announced a new mode of cooperation. Instead of jointly developing Garmin Asus branded phones, Garmin will now only provide its navigation software to Asus, on an exclusive basis for the Android platform. Phones from the Taiwanese company, the world’s fifth-biggest PC maker, will from now on be Asus-branded in front, with a “Garmin Navigation” logo on the back. 

Well that didn’t take long.  Just a few days after Apple’s iPad hit international markets, both Asus and MSI, the Taiwanese PC brands best known for their netbooks, on Monday unveiled their respective versions of the tablet PC ahead of Computex

They weren’t the only ones, either.  Gianfranco Lanci, Acer chief executive, beat both his competitors to the mark by showing a glimpse of Acer’s tablet PC at a Beijing press conference last week.  So what to make of all these competing devices?  Several things stood out, after the jump: 

At some point tech executives will come to realise that just because Apple succeeded on the back of its applications store, it does not necessarily mean the same formula will work for everyone else.

That day, however, has certainly yet to come in Taiwan.  Not only do all three of the island’s mobile operators have their own, separate app store (two of which opened shop within the past month), but Asus, the netbook pioneer, on Monday also announced it would set up its own app store.