Barack Obama

David Gelles

President Barack Obama famously used Twitter to energise his followers during the 2008 campaign. Now Mitt Romney, a leading candidate for the Republican nomination, is seeking to conjure up the same magic. Read more

Tim Bradshaw

It’s renowned as the most digitally savvy election campaign yet. The story of how Barack Obama used social media to build grassroots support has become the stuff of social-media legend.

But when David Plouffe, Obama’s campaign manager, took to the stage at the Cannes Lions  International Advertising Festival today, the surprising message for marketers was to keep  it “old school”: email and TV are still critically important. Read more

  • Faced with industry-wide overcapacity, Taiwan announced it was restructuring the nation’s memory chip companies and creating a new government-backed group. The move comes two days after AMD and Abu Dhabi investors created a new company to take on the Taiwanese. Demand for chips is falling precipitously as consumers and companies cut spending on computers, cameras and mobile phones.
  • Although there is evidence that gamers are growing tired of music games such as Activison‘s Guitar Hero, one title may revive the genre. “The Beatles: Rock Band” will ship in September, and is an almost guaranteed blockbuster for the companies behind Rock Band, which include Electronic Arts, Viacom‘s MTV and Harmonix. The Beatles, who have sold more than 600m albums worldwide, have rarely licensed their music.

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