behavioural advertising

Maija Palmer

Phorm logoThere was a certain weariness about Kent Ertugrul, the chief executive of Phorm, as he took questions at the advertising technology company’s second town hall meeting in London on Tuesday night.

The company, which provides technology that matches advertising to web browsers interests,  has now gone through more than a year of trying to damp down allegations of spying and violations of privacy. Read more