Chris Nuttall

Persuading players to pay real money for virtual goods represents the biggest challenge for developers and publishers pursuing the “freemium” business model in social gaming.

But introducing real-money gambling would improve the odds dramatically of building a viable business and be a real game-changer for the industry, according to Betable, a real-money gaming platform emerging from stealth mode today with the backing of some of Silicon Valley’s best-known investors. Read more