Big room

Chris Nuttall

Icann, the internet organisation that decides on generic top-level domains (TLDs), is being lobbied at its meeting in Sydney this week by supporters of a rival bid emerging for the .eco ending to web addresses.

In March, no less a figure than Al Gore, the environmentalist and former US vice president, threw his weight behind an application by Dot Eco LLC for the TLD. The company, founded by US internet entrepreneurs and a Hollywood producer, plans to sell .eco addresses to businesses wanting to tout their green credentials and then pour back more than half the profits into environmental causes, including Mr Gore’s Alliance for Climate Protection.

It sounds a laudable idea, but a Canadian company, Big Room, thinks it has a better one for .eco, as well as superior environmental experience. Read more >>