biz stone

David Gelles

Twitter and LinkedIn will start letting users sync their accounts starting Tuesday, allowing posts from LinkedIn to appear in Twitter streams, and vice versa. It’s a move aimed at the growing base of business users who take advantage of social networking sites.

LinkedIn, with more than 50m members, is the largest professional network on the web. Twitter, meanwhile, has become a favourite social site for brands, marketers and self promoters (not to mention idle worker bees).

The partnership makes a good bit of sense, and could prove useful. Read more

David Gelles

One of Twitter’s most powerful attributes is its ability to deliver real-time search. Rather than wait for blogs and web pages to be scraped, archived and inserted into search results, Twitter allows for instant searching of the thousands of brief messages its users generate each day.

Companies have already begun using Twitter to douse PR fires, service customers and promote sales. Now one US candy-maker is using Twitter’s real-time search as a way to show off just how much people are Tweeting about it (and flaunt its social media savvy). Read more