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BlackBerry bosses’ thumbs must be getting tired. The company’s acting CEO John Chen has banged out another open letter to “valued enterprise customers and partners”, sprinkled with acronyms and suggesting a return to the group’s “heritage and roots” in “enterprise grade, end-to-end mobile solutions”.
BlackBerry stepped up its smartphone game this week with the unveiling of two new devices, the Z10 and the Q10, and its latest operating system, BlackBerry 10. While BlackBerry hopes the reinvented devices and a rebranded name will mark a turning point as it seeks to increase sales, many reviewers suggested that the company could be near the end of the line.
Research In Motion unveils the BlackBerry 10 today amid the greatest degree of anticipation and scrutiny in the company’s history. At events in New York, Toronto and London, the Canadian manufacturer is launching a new operating system and two smartphones.
The company and CEO Thorsten Heins are betting it will secure RIM’s future – and even its survival – in a tough marketplace where it has lost share to Apple’s iPhone and Android-based devices.
Research in Motion is set to unveil another disappointing set of quarterly results on Thursday. There’s the bad news. Anything happier to report?
Well, there’s the launch of a new BlackBerry 10 smartphone coming soon, which the company hopes will stem its falling market share in the US and UK. But the Canadian group is also looking to exploit other regions with strong growth prospects – particularly in Africa.
Things are heating up again in the world of tablets. While talk of a tablet war is buzzing, with the latest player soon to be Microsoft, existing tablet makers are struggling to catch up with the iPad.