booyah

David Gelles

When it comes to the long-term success of stand-alone “check-in” services like Foursquare, Gowalla and Booyah, it’s all about incentives.

Sure, a few hundred-thousand early adopters might find social value in sharing their location with the world. But in order for checking-in to go mainstream, these companies will have to offer users a compelling answer to the question “Why?”

Foursquare is inching towards a meaningful response with a bevy of partnerships, including its latest promotion with StarbucksRead more