BP

Tim Bradshaw

BP has finally made a move on its Twitter nemesis.

@BPGlobalPR has been spoofing BP’s public relations operation since mid-May. Its caustic updates reach almost 150,000 Twitter followers. @BP_America, which the real BP has updated sporadically since 2008, has fewer than 15,000.

That’s up from just a couple of thousand a month ago. After a quiet few days in the immediate aftermath of the Deepwater Horizon disaster, BP started to engage with its critics on Twitter, and it recently acquired a “verified account” badge.

But BP is still struggling to make itself heard in the Twitterverse, while its evil twin has thrived. Read more