BP has finally made a move on its Twitter nemesis.
@BPGlobalPR has been spoofing BP’s public relations operation since mid-May. Its caustic updates reach almost 150,000 Twitter followers. @BP_America, which the real BP has updated sporadically since 2008, has fewer than 15,000.
That’s up from just a couple of thousand a month ago. After a quiet few days in the immediate aftermath of the Deepwater Horizon disaster, BP started to engage with its critics on Twitter, and it recently acquired a “verified account” badge.
But BP is still struggling to make itself heard in the Twitterverse, while its evil twin has thrived. Read more


Richard Waters
Chris Nuttall
Maija Palmer
Robin Kwong
Tim Bradshaw