When Xiaomi, a popular Chinese smartphone maker, overtook Apple’s market share in China the second quarter, the shift prompted a double take by consumers and investors who had never heard of the small but growing brand.
The ascent was short-lived. Apple’s two new iPhones have proved popular in China, enabling the US company to shoulder past Xiaomi in the market share rankings for the three months ended in September.
But Apple and everyone else are still miles behind the clear market leader — Samsung, which now has a fifth of China’s smartphone market, up from 14 per cent in the third quarter of last year. Read more