There’s always a danger, when a company like Apple comes up with a sweeping move like the iCloud, of viewing it in isolation. But the responses from Apple’s rivals will be rapid.
That, of course, is exactly why Steve Jobs has just tried to stake out the territory in his own inimitable way, months before Apple is actually in a position to launch a service. Sound familiar? It’s the same game plan that Microsoft followed for so many years. Read more



Richard Waters
Chris Nuttall
Maija Palmer
Robin Kwong
Tim Bradshaw