Coffee and techies go together like donuts and policemen, one the voracious consumer of the other. They have named programming languages after the stuff. And so the alliance between Starbucks and Jack Dorsey’s Square mobile payments start-up seems quite natural.
Starbucks has never been shy of experimenting with technology, having been one of the first US coffee shop chains to offer customers free wi-fi access. Starbucks also has its own mobile app, which allows customers to pay for their coffees using a phone. Although these mobile payments are still just a tiny fraction of overall revenues, it is considered one of the most successful mobile payments systems in use so far. Read more