On a brisk, foggy Tuesdsay morning in San Francisco, Apple unveiled the iPad Air, a new tablet which is thinner and faster than the previous devices, in a bid to consolidate its grip on the high end of the tablet market.
In what it called the “lightest full-sized tablet in the world”, Apple said it had a “dramatically different experience” but the new tablet did not include the fingerprint reader that some had expected after it was introduced for the latest iPhone. The company also unveiled a new iPad mini and cut the cost of the original smaller tablet to $299, the cheapest price for an iPad ever.
Revealing a whole host of updates from mobile apps to its Mac OS update, it announced that it would now offer its software for free. Tim Cook, Apple’s chief executive, said the move was “turning the industry on its ear”.
Tim Bradshaw and Hannah Kuchler followed the launch for the FT’s Apple liveblog as Tim Cook took to the stage at the Yerba Buena Center for the Arts in downtown San Francisco.