For a little while it looked like things were looking up for Phorm, the internet advertising technology company. There had been a year of controversy about the company’s technology which monitors internet users web surfing behaviour at the ISP level – a technique known as “deep packet inspection”, which has raised accusations of spying with some privacy activists.
But at the beginning of the year, things went quiet. There were a few positive statements about targeted advertising from UK officials like Stephen Carter, and the company launched a trial with KT, the Korean broadband provider.
Now, suddenly, the controversy is raging again. Read more