Criteo

Robert Cookson

Criteo has started delivering personalised advertising within mobile apps, a big shift for the $2bn technology group that built its business on targeting ads within web browsers on desktops.

The Nasdaq-listed company is one of many ad tech groups rushing to bring techniques that are common on the web to the nascent but fast-growing market for targeted, real-time advertising in apps. Read more

Robert Cookson

If any single piece of technology underpins the $100bn global online advertising market, it is the cookie.

So news that Google plans to ditch cookies and replace them with its own tracking solution has big implications for advertising technology companies and the venture capital funds that have poured billions of dollars into the sector in recent years.

Rocket Fuel, a real-time ad-buying platform that went public in the US this week, and Criteo, a French ad tech company that this week filed for an IPO on Nasdaq, have both warned about the reliance of their businesses on cookies. Read more

Maija Palmer

HouseTrip.com, the Swiss-based holiday rentals website, became the latest technology start-up to raise money in the recent flurry of funding rounds. The C-round brought Accel Partners in as an investor, alongside existing backers Balderton and Index Ventures. It is possibly the first time these three top European VC investors have all piled into the same company, making HouseTrip seem hot property indeed.

The company, which has raised a total of $60m since it was founded nearly three years ago, is a competitor to US Airbnb, which has also been awash with venture investment money and has a valuation of around $1.3bn. HouseTrip says it focuses more on holiday home rentals, rather than short stays in a spare room. Read more