Google doesn’t do humility very well, especially in the rarefied atmosphere of the annual Zeitgeist conference. This is generally an opportunity for high flying executives to rub shoulders with the great and good – this year’s opening keynote was by Archbishop Tutu – and spend two days congratulating themselves on their vision and innovation.

It was an uncomfortable place for Google to find itself at the centre of a privacy row over the unauthorised collection of WiFi data by its StreetView cars. Unsurprising, therefore, that the company showed little real remorse over the incident. Read more