david jones

Tim Bradshaw

As the FT reported yesterday, Twitter has been holding discreet discussions with agencies and marketers on the sidelines of the Cannes Lions festival this week, figuring out how best to up the advertising ante on its site.

It’s interesting to contrast its low-key approach – setting up shop in a beach bar and staying away from the central Palais des Festivals – with Facebook’s full-on charm offensive to Cannes delegates. Read more