Michael Dell is ready to tear up the PC model on which he built his business in order to claw back market share lost to Asian rivals such as Lenovo and Asus.
The new high-stakes strategy is revealed in Dell’s 274-page proxy filing released on Friday and is likely to shake up competition in the ailing PC industry. Dell would switch from the build-to-order bespoke PCs that made its name to the “build-to-stock” model of more generic PCs made by its rivals that anticipate demand and are built before a purchaser has been identified.
Dell has entered the portable All-in-One category with the XPS 18, featuring an 18.4in Full HD screen and up to five hours of battery life.
The XPS 18 is smaller and much lighter with longer battery life than Sony’s 12lb Vaio Tap 20 - the first machine in this new category – and Lenovo’s 27in IdeaCentre Horizon Table PC, which was unveiled at the Consumer Electronics show in January. Read more
For those preferring Windows and a lower-priced all-in-one PC to Apple’s 27in iMac, Dell is offering its first 27in XPS all-in-one from today.
The XPS One 27 is priced from $1,400 – $300 cheaper than the comparable iMac – and I was impressed by the brightness and resolution of the screen in a demonstration – it offers the same 2560×1440 “Quad HD”, meaning four times the resolution of 720p HDTV. Read more
For an extreme gaming PC maker, Alienware has come up with the smallest and most moderately priced machine in its history in the $699 X51.
The company, acquired by Dell in 2006, is looking to expand beyond the 1 to 2 per cent share of the PC market owned by enthusiast gaming PCs, with a model that is quieter, more affordable and less obtrusive in a living room environment. Read more
Smack in the middle of the ultrabook and tablet hoopla from the Consumer Electronics Show in Las Vegas comes a sobering report from the market researchers at IDC: PC shipments in the critical fourth quarter were down 0.2 per cent from a year before. Read more
The MacBook Air finally has some serious competition with the first of the new Ultrabook laptops being launched here at the IFA consumer electronics show in Berlin.
After Toshiba unveiled what it claimed was the world’s thinnest and lightest 13.3in laptop on Thursday – the Portege Z830 - Acer followed up on Friday with the Aspire S3, which boasts 1.5 seconds start-up time from a sleep state that can last 50 days on its long-life battery. Read more