When Google hit out at the content farms earlier this year with a change to its ranking algorithm, it was the opening blow in what looked like being a long fight.
Demand Media admitted late on Sunday that the change hurt traffic at its biggest site, eHow. But it brushed off the damage (and a 10 per cent hit to its share price) by affirming its financial guidance and saying that it had redoubled its efforts to attract eyeballs – including from Facebook. Read more


Richard Waters
Chris Nuttall
Maija Palmer
Robin Kwong
Tim Bradshaw