Demand Media

Richard Waters

When Google hit out at the content farms earlier this year with a change to its ranking algorithm, it was the opening blow in what looked like being a long fight.

Demand Media admitted late on Sunday that the change hurt traffic at its biggest site, eHow. But it brushed off the damage (and a 10 per cent hit to its share price) by affirming its financial guidance and saying that it had redoubled its efforts to attract eyeballs – including from Facebook. 

Richard Waters

Yes, Demand Media’s IPO looks frothy. But there’s a reason for all the attention: purpose-built business models for creating online content are few and far between, and this just might be one that has a future. 

Joseph Menn

Security firm KnujOn (backwards for No Junk, reflecting the small outfit’s anti-spam roots) has a new report out this morning, pointing a finger at website registrars for facilitating a wide range of internet crime.

My story in today’s FT centres on the case KnujOn makes against eNom, the No. 2 seller of domain names and a profitable unit of Demand Media, which would probably prefer that any stink wait until after its anticipated IPO.

But the bigger picture is more important.