After a week of the arrangement Ebay released some figures that suggest if the deal’s not working already, it might.
Through August 17 the new co-branded “virtual showroom” got 630,000 visits, and users performed just shy of 1m searches of GM inventory. More importantly, the company said about 2,400 new car buyers had entered into talks with dealers as a result of the promotion.
But Ebay didn’t release the most important number — how many new vehicles it has helped GM sell. Read more