As part of his turnaround strategy for Ebay, chief executive John Donahoe has been working to revive the main Ebay shopping site. This has meant improving search results, moving to more fixed-price sales, and making the buying experience more reliable. As we reported in Monday’s paper, the strategy finally seems to be working.
Now Mr Donahoe is aiming to bring even more formality to the once freewheeling marketplace. Starting in October those sellers with the highest customer service rating will receive a Top-Rated Seller badge. The badge is more than just ornamentation. Read more





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