Empathy

There is an empathy gap in technology development. In the analytic, data-driven world of Silicon Valley, emotions often do not get factored into the latest product design.

This comes down to the way engineers and technicians think, says Anthony Jack, the director of the mind, brain, and consciousness lab at Case Western Reserve University in Cleveland, Ohio. The more people exercise the analytic functions of their brains, the less empathetic they become. Likewise, when we empathise, we turn off the analytic function of the brain.

“There is a cognitive tension between these two different types of understanding,” he said.