evan williams

Twitter co-founder Evan Williams is building his current start-up with a completely different business – and spiritual – structure in mind.

The freewheeling, non-hierarchical organisation popular in Silicon Valley technology companies is not the order of the day at Obvious Corporation, the re-launched incubator and web publishing platform Mr Williams founded with comrades Biz Stone and Jason Goldman in the pre-Twitter days.

“People romanticise start-up culture,” he said, speaking at the Wisdom 2.0 Conference in San Francisco on Friday. “People think: Freedom! No job descriptions! Damn with the rules! Actually, it creates tons of anxiety and inefficiency.” Read more >>

David Gelles

Twitter may already seem hard to escape on the Web, but it is now trying to become truly ubiquitous.

Its new @anywhere platform, announced at the South by Southwest Interactive festival in Austin, Texas, will allow other sites to integrate Twitter deeply into their own content pages. A dozen sites, including The New York Times, Amazon.com, msnbc.com and The Huffington Post are participating in the launch.

Sites that implement @anywhere will be able to add Twitter-rich hyperlinks; when a user rolls over a link to, say, the name of a person, a bubble will appear with that person’s Twitter handle, last Tweet and other information. The new platform will also allow users to perform some actions — such as following and retweeting — without leaving the partner site.

“The big thing that @everywhere does is reduce friction,” said Twitter co-founder Evan Williams, announcing the platform during a conversation with Umair Haque. “It gives [sites] a connection back to the users that [they] didn’t have before.” Read more >>