By Hannah Kuchler and Tim Bradshaw
Facebook unveiled the sleek, unfolding pages of its Paper app last month to appreciative oohs and aahs from reviewers, marking a new era for the social network as design becomes more central to companies up and down Silicon Valley.
Paper was developed with a small unit of designers who wanted to break away from the site’s basic ‘blue and white’ look to create an app inspired by the National Geographic magazine. Read more
Is $19bn a lot of money? It certainly sounds like it – that’s what Facebook thought WhatsApp was worth when it scooped up the messaging app on Wednesday.
The fate of social networks depends on being able to turn huge pools of users into a source of cash. So one way to assess whether Mark Zuckerberg got value for money is to look at how much he paid per WhatsApp user compared with the price of each person in other networks: Read more
Facebook is paying up to $19bn in cash, stock and earnouts to acquire WhatsApp Messenger, the world’s most popular mobile chat app with more than 450m regular users. Here Tim Bradshaw and Hannah Kuchler brought live reaction and comment from Facebook’s conference call.
Here’s a much-anticipated feature from Facebook that marketers may love, if not its users.
The online social network has just announced it is beginning to test a video format for advertisers, where videos will begin playing as users scroll down to them in their news feeds. Clicking on them will turn on the sound. Read more
Mark Zuckerberg accused the US government of bad PR, saying it failed to communicate the balance of security and economic interests behind its internet surveillance efforts – in turn creating a massive PR problem for Facebook.
“I think the government blew it,” he said at the TechCrunch Disrupt conference in San Francisco on Wednesday. “It’s my job and our job to protect everyone who uses Facebook and the information they share with us. It’s our government’s job to protect all of us and also to protect our freedoms and protect the economy and companies. And I think they did a bad job of balancing those things.” Read more