FT digital media and broadcasting conference 2011

Virgin Media’s head of music, Richard Wheeler, gave a brief update on the media group’s planned music service at the FT’s digital media conference in central London on Wednesday.

Back in June 2009, Virgin Media and Universal Music announced a ground-breaking partnership to launch an unlimited music downloads service, on the proviso that Virgin would help Universal to catch people pirating its music on its broadband network.

But since then, the most revolutionary thing about the service has been how long it’s taken to launch. Mr Wheeler hinted that the long negotiations may finally be coming to fruition – but perhaps without the downloading element. Read more