The FT tried something new today. We took to Twitter to answer questions about one of the day’s bigger news stories in the digital-media world: that the UK’s advertising regulator, the ASA, is extending its rules on accuracy and decency into corporate websites, social networks, blogs and mobile apps.
Seeing as many people already discuss the day’s news on Twitter, we thought it would be an interesting experiment to focus the conversation a little, get the views of people affected by the ASA’s new regime and add some personal perspectives to the coverage in today’s paper.
We tried to examine how successful this attempt to police the web will be; whether it’s realistic for UK-based regulator to reach into such an international medium; how it might affect freedom of speech or the playful nature of social networks, and if you or your company are going to have to scramble to make big changes as a result.
Given the ASA story is partly about Twitter, it seemed an ideal place to start our first #FTchat, which could be tracked on the site using that hashtag.