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If Google Glass didn’t exist, guys in Silicon Valley would be having affairs or buying unsuitable motorbikes – or so claim the “White Men Wearing Google Glass” Tumblr and Twitter feeds, which mock the device’s associations with unfashionable male geekery.

Now Google’s flagship wearable is a step closer to shedding its unflattering image: high-end online fashion sites Net-a-Porter and Mr Porter have started selling Glass to UK shoppers, the first third-party retailers to do so. Read more

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Smart watches, TVs and cars featured prominently on Wednesday as Google laid out its plans for pushing its Android smartphone software into new fields. At its annual I/O developer event in San Francisco, “wearables” had pride of place, with news that the first smartwatches based on Android Wear are now on sale – before Apple unveils its much-anticipated iWatch. With Android TV and Android Auto, on the other hand, Google was playing catch up with Apple. The event pointed to how the battle for the next big tech markets beyond the smartphone will be fought. Richard Waters and Tim Bradshaw were at the Moscone Center for this round. 

Sarah Mishkin

Google’s first ever public report on its diversity is out, and the numbers are not hugely shocking. Women make up less than a third of its workforce globally, while 5 per cent of its US staff are black or Hispanic.

More notable: The fact that Google admits it was in the wrong not to have released this data earlier. Read more

While older industries still struggle with the digital transition, those one step ahead are toiling with the mobile one. Read more

Richard Waters

It is nearly two years since Google took the wraps of Glass, its ambitious smart glasses project, and said it was aiming to put them on sale by the end of 2013. Read more

Tim Bradshaw

Ray-Bans via Instagram

Google has been working hard lately to dampen the constant, rumbling criticism of Glass. First, it issued guidelines on etiquette for its pioneering wearable gadget, warning early adopters: “Don’t be a glasshole.”

Then last week, it decided that the people buying its $1,500 headset weren’t glassholes after all, trying to dispel ten “myths” about the prototype product: Glass really isn’t a “distraction from the real world” or “the perfect surveillance device”, it insisted in a blogpost.

The ground suitably prepared, Google has now made a much more meaningful step towards mainstream acceptance: it is partnering with the maker of Ray-Ban and Oakley frames to make Glass fashionable. Read more

Robert Cookson

Google has fired off a new salvo in its campaign to convince the world that Glass is cool rather than creepy.

A month after telling early adopters of the wearable technology how to avoid becoming a “Glasshole”, Google is now attempting to win over the public with a Buzzfeed-style list of “The Top 10 Google Glass Myths”. Read more

Here are some figures to back up the mad race to monetise mobile by tech giants such as Google and Facebook. Read more

Are we seeing the emergence of a grand alliance between Google and Samsung for Android mobile devices, similar to the Microsoft-Intel alliance for Windows personal computers? It looks like that from events this week:

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Eric Schmidt (c) Getty Images

On Thursday Eric Schmidt gave a fascinating talk on technological innovation, in which he warned that broad range of jobs that once seemed beyond the reach of automation are in danger of being wiped out by technological advances.

I raised two questions to neither of which in my view did I receive a good answer.

First, we see IT everywhere, except in the productivity statistics. It is really quite hard to reconcile the idea of a dramatic technology revolution with stagnant or near-stagnant productivity in high-income countries.

What is going on? Is most of the revolution in household production? Or is GDP even more mis-measured than usual?

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