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If Google Glass didn’t exist, guys in Silicon Valley would be having affairs or buying unsuitable motorbikes – or so claim the “White Men Wearing Google Glass” Tumblr and Twitter feeds, which mock the device’s associations with unfashionable male geekery.
Now Google’s flagship wearable is a step closer to shedding its unflattering image: high-end online fashion sites Net-a-Porter and Mr Porter have started selling Glass to UK shoppers, the first third-party retailers to do so. Read more
Google’s first ever public report on its diversity is out, and the numbers are not hugely shocking. Women make up less than a third of its workforce globally, while 5 per cent of its US staff are black or Hispanic.
More notable: The fact that Google admits it was in the wrong not to have released this data earlier. Read more
While older industries still struggle with the digital transition, those one step ahead are toiling with the mobile one. Read more
It is nearly two years since Google took the wraps of Glass, its ambitious smart glasses project, and said it was aiming to put them on sale by the end of 2013. Read more
Ray-Bans via Instagram
Google has been working hard lately to dampen the constant, rumbling criticism of Glass. First, it issued guidelines on etiquette for its pioneering wearable gadget, warning early adopters: “Don’t be a glasshole.”
Then last week, it decided that the people buying its $1,500 headset weren’t glassholes after all, trying to dispel ten “myths” about the prototype product: Glass really isn’t a “distraction from the real world” or “the perfect surveillance device”, it insisted in a blogpost.
The ground suitably prepared, Google has now made a much more meaningful step towards mainstream acceptance: it is partnering with the maker of Ray-Ban and Oakley frames to make Glass fashionable. Read more
Google has fired off a new salvo in its campaign to convince the world that Glass is cool rather than creepy.
A month after telling early adopters of the wearable technology how to avoid becoming a “Glasshole”, Google is now attempting to win over the public with a Buzzfeed-style list of “The Top 10 Google Glass Myths”. Read more
Here are some figures to back up the mad race to monetise mobile by tech giants such as Google and Facebook. Read more