Guitar Hero

From around the web:

  • Yahoo has unveiled Livestand, a digital newsstand that personalises content to reader’s interests.
  • The Wall St. Journal reports that both Facebook and Google have had talks with Twitter about acquiring the micro-blogging service.

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Chris Nuttall

Sales figures for music games have hit more than a few bum notes lately, but there may be life in the Guitar Hero/Rock Band genre yet.

MTV Games announced on Tuesday there would be a Rock Band 3 later this year, implying a new distribution deal had been struck with Electronic Arts. Meanwhile, over at the Game Developers Conference in San Francisco, a new competitor emerged touting a video game with real instruments. Read more

Chris Nuttall

The Beatles: Rock Band outsold Guitar Hero 5 in September in the US, while Sony’s PS3 console beat its rivals’ sales figures for the first time, according to the latest figures from the NPD research firm.

The “Battle of the Bands” was a key focus as the two titles were released at the same time, but both were outsold by the latest release in the Halo franchise - Halo 3: ODST - and Madden NFL 10. Read more

Chris Nuttall

The creators of Guitar Hero, the video game that transforms console players into plastic-guitar-wielding maniacs, have big plans to extend the brand.

Speaking at the MI6 game marketing conference in San Francisco on Wednesday, Kai Huang, co-founder with his brother Charles of RedOctane, the Guitar Hero publisher, said he believed the industry was in the early stages of developing a huge category around music. Read more

  • Faced with industry-wide overcapacity, Taiwan announced it was restructuring the nation’s memory chip companies and creating a new government-backed group. The move comes two days after AMD and Abu Dhabi investors created a new company to take on the Taiwanese. Demand for chips is falling precipitously as consumers and companies cut spending on computers, cameras and mobile phones.
  • Although there is evidence that gamers are growing tired of music games such as Activison‘s Guitar Hero, one title may revive the genre. “The Beatles: Rock Band” will ship in September, and is an almost guaranteed blockbuster for the companies behind Rock Band, which include Electronic Arts, Viacom‘s MTV and Harmonix. The Beatles, who have sold more than 600m albums worldwide, have rarely licensed their music.

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