Its status as an aggregator of some of the most popular professionally-produced content on the web has reportedly attracted a host of suitors, from traditional distributors such as DirecTV to Peter Chernin, who helped found Hulu while at News Corp, and Guggenheim Digital Media, the well-funded Guggenheim Partners offshoot run by Ross Levinsohn, formerly of Yahoo. Some seem to be talking the price down, claiming unhappiness about the sellers’ terms.
Guggenheim has also been eyeing another of the biggest digital video properties, Vevo. It is more than two months since it was reported to be in negotiations about taking a controlling stake, but talk about Vevo’s future has since gone rather quiet. Read more