Apple has snatched Adobe media executive Todd Teresi to run its mobile-advertising business, Bloomberg reports. iAd has not been one of Apple’s greatest successes since acquiring Quattro Wireless two years ago but mobile advertising, while small, continues to grow apace. Apple has been no friend to Adobe in recent years, with the late Steve Jobs vocally refusing to allow its Flash web plug-in onto any iDevices. Read more
© The Financial Times Ltd 2013 FT and 'Financial Times' are trademarks of The Financial Times Ltd.